Nicholas brings over a decade of real estate experience to his role as Director & Licensee of Aspire Advocates, working previously as both a successful selling agent and a marketing and development manager.
His exceptional skills as a negotiator have led to his involvement in over $150 million in transactions within a single 12-month period, and his inclusion as a speaker for the prestigious Senior Executive MBA program at the Melbourne Business School.
Nicholas’s extensive networks and excellent relationships with selling agents across Melbourne, along with his systematic and intelligent approach to real estate make him a powerful advocate for prestige property buyers.
When not finalising a negotiation, you can find Nicholas spending time with his young family including daughter Alaska, son Emerson, wife Jayde and dog Remington – likely on the Victorian ski slopes or trying out the latest in technology.
Jayde’s real estate pedigree is exemplary: with an accomplished career in multiple facets of real estate from selling, marketing, management and advocacy spanning the past 18 years.
As the wife of company director Nicholas Morrison, Jayde has been actively involved in all aspects of the creation and growth of Aspire Advocates prior to joining the company in 2020. She now uses her wealth of real estate experience and industry nous as a part of the executive team.
When not working on or in the business, Jayde can be found spending time with her husband and two young children, riding her horse or taking her big fluffball of a dog, Remington, for a run.
Charlie grew up on a cattle farm in North East Victoria, this upbringing has instilled a strong work ethic and a positive attitude with everything he approaches. Having been involved in construction and property from his early 20’s he brings over 10 years experience negotiating and working with a vast array of individuals and companies.
Charlie has worked alongside property developers as a site acquisitions specialist for infill land subdivisions, townhouse projects and custom built homes. Charlie is an expert in helping clients find and negotiate successful purchases of their dream home or quality investment. He approaches every purchase as if it were his own.
In his spare time you will find him taking a cold plunge or sauna, cooking a healthy new recipe or reading up on all the latest bio-hacks on human performance and psychology.
Lucinda is a former lawyer specialising in Litigation, Property and Building & Construction Law. She obtained her Arts/Law degree from Monash University before being admitted to the Supreme Court and going into private practice for a number of years. She has since gained broad experience working with early-stage technology businesses including fractional property investment platform BrickX, before joining Aspire Advocates.
Born and bred in Melbourne, Lucinda has strong local networks and an in-depth knowledge of the Victorian property market with a particular focus on Stonnington, Port Phillip, Bayside and the Mornington Peninsula. She is passionate about property and helping people find their dream home or next property investment, helping down-sizers take their next step and ex-pats re-locate home. When it comes to negotiating, Lucinda uses skills gained in her years of legal experience to achieve the best possible outcomes for her clients.
Outside of work, you will find Lucinda spending time with her husband Matt and son Charlie by the beach in Elwood, catching a game at the MCG or stocking up on fresh produce at the South Melbourne Market.
Following her recent graduation from Sydney University with a Bachelor’s degree in Architecture & Environments, Lara returned home to Melbourne, where she promptly joined the Aspire Team to continue her passion for Property and Business.
Leveraging her creative design skills and expertise in urban and environmental design, Lara continues to expand her knowledge within the property realm, with a specific emphasis on Property Value and the nuances of Victorian Real Estate. Lara delivers outstanding service to Aspire’s clients while supporting the Director and the Aspire team with exceptional organisational and administrative skills, ensuring smooth and efficient business operations. She also manages Aspire’s creative components, including marketing and the production of collaborations.
When off the clock, you will find Lara pursuing her health and fitness goals around Albert Park Lake, grabbing a coffee with friends or following the F1 and Richmond Tigers. And of course attending local Bayside inspections and auctions!
With a background in business and management, Ryan brings a mature and strategic perspective to his role as an Advocate at Aspire. He has spent years leading teams and working closely with clients across various industries, building a reputation for being dependable, driven, and highly attuned to people’s needs. These qualities now underpin his work in property advocacy.
After purchasing his first investment property, Ryan developed a deep interest in the property market and long-term wealth creation. This experience sparked a genuine passion, and he is actively working towards building his own portfolio. His firsthand understanding of the buying process allows him to connect with clients on a personal level and guide them with insight, patience, and care.
Focused, calm under pressure, and genuinely people-oriented, Ryan ensures every client feels supported, informed, and in control throughout their buying journey.
Outside of work, Ryan enjoys training, exploring new food spots with his partner, and researching property trends and high-growth suburbs. He is also passionate about personal development and is constantly learning ways to grow both personally and professionally.
Jayson is a creative entrepreneur and advisor known for blending sharp business insight with deep intuition. With a background in guiding individuals and businesses through complex transitions, Mr Hornibrook brings a fresh, human-centered perspective to Aspire Advocates.
He supports our team with strategic thinking, marketing and HR guidance, and heart-led problem solving, bridging the gap between people and the property decisions that shape their lives.
Rose is a dedicated Client Services professional with over 40 years of experience delivering outstanding support in real estate, interior design, and executive assistance. Renowned for building strong client relationships, Rose excels at understanding client needs and delivering customised solutions with professionalism and precision.
Her real estate expertise includes managing complex transactions and ensuring seamless client experiences, while her qualifications as an interior designer bring both a lifetime of passion around the way people live in their homes. As a former executive assistant, Rose is skilled in handling high-pressure environments, coordinating logistics, and upholding confidentiality. Known for her approachable demeanor, creative problem-solving, and meticulous organisation, Rose is a trusted partner in driving client satisfaction and project success.